How FX Cubic stole customers from giant competitors

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Episode Description

cc: is a podcast on locally incubated global startup success stories. Hosted by Enis.

Ege is the CEO @ FX Cubic, a liquidity bridge solution that sells to FX brokerages. After developing the solution for their customer in Turkey, the company productized its software, moved its headquarters to London and grew globally. The total monthly transaction volume is more than $80B and is growing rapidly!

What’s in this episode?

1) Productizing a service business with close customer interactions and feedbacks

2) Growing internationally with core development team back at home

3) Stealing customers from existing legacy competitors

4) Expanding the total addressable market in a shrinking industry

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Enis Hulli

500 Istanbul - General Partner

Enis aims to cultivate and grow local ecosystems, help talented entrepreneurs in building explosive businesses that will re-shape the future. As a General Partner at 500 Startups, Enis works to integrate Central Eastern Europe and Turkey with Silicon Valley. He has done 40+ investments that have collectively raised more than $300M in the past 3 years.